The Ultimate
MARKETING PLAN
TO SELL YOUR HOME
A comprehensive plan to help you understand the market and show you everything our real estate team does to get your home sold.
OUR MISSION
Our mission is to facilitate the process of buying and selling real estate by providing best-in-class service through quality communication, expert marketing, and a clear understanding of the current real estate market. Our success comes from our dedication to maintaining the highest standards of integrity and trust with our clients and colleagues. Our ultimate goal is to serve the communities we live in and be a valuable resource to our clients as we work to fulfill their real estate needs.
OUR VALUES
We cultivate a spirit of collaboration, innovation, and integrity by offering a complete suite of today's best marketing and real estate services. We deliver a successful and proven way to professionally transact business with the highest transparency. Creativity, locality, quality, and passion are fundamental to our success and growth.
OUR SERVICE
We are committed to work with you to market your home. Having already helped hundreds of clients successfully sell their homes for top dollar through our proven marketing and expert personal service, we are confident we can sell your home for the best possible price in today's market. Your right is to evaluate how well we live up to this standard and end the listing agreement at any point with no penalties or obligation if we do not deliver the services we promise.
PROFESSIONALISM & INTEGRITY
We pay attention to our client's needs and we know every listing and neighborhood inside and out. Our clients know we do our homework. We work hard to get our clients the best possible outcome. We skillfully guide you through every step of your real estate transaction.
The third quarter typically slows down slightly compared to the second quarter. The third quarter has remained strong over the past two years.
2.5
MONTHS OF INVENTORY
Months of supply is the measure of how many months it would take for the current inventory of homes on the market to sell, given the current pace of home sales.
DAYS ON THE MARKET
The number of days it takes to sell a home has declined over the last 3 years. 2020 remains less, as inventory remains low.
10
DAYS
The period of time between listing a property and its sale or it being taken off the market.
909.638.4061
Info@G5RealtyGroup.com
WE GET YOUR
home
SOLD
For the most money possible
PROVEN
MARKETING PLAN
Our home seller program is designed to be proactive and also provides customized service to our clients. We do not get paid until your home successfully sells.
Our goal is to help sellers sell their homes for top dollar in the shortest amount of
time. Our team’s proactive and innovative approach to marketing consistently delivers on these goals.
We have the most advanced real estate marketing platform available. Our team uses cutting edge technology along side traditional marketing. This means more exposure for your home so that you can get the most money on your sale.
ONLINE APPEAL IS THE NEW CURB APPEAL
We use beautiful photography, lifestyle video and high quality print collateral to tell the story of your home. Professional photos, videos, 3D tours, social media, and professional staging all make a huge
difference in achieving top dollar.
home
THE
SELLING PROCESS
Our goal is to make your home selling experience as easy as possible, with the least amount of stress and the most money in your pocket.
1
THE DECISION
You have made the huge decision to sell your home. You start checking out market conditions and estimating the associated profits and costs.
STEP
1
3
THE PRICE
Your agent can help you evaluate the real estate market and all relative factors about the property so you can be sure not to over or underprice your home.
STEP
2
STEP
3
2
THE HIRE
You hire a Realtor to consult you on the many important factors involved in selling a home, as well as negotiate on your behalf and deal with any issues that may arise along the way.
4
THE PREPARATION
STEP
4
5
THE MARKETING
We will market your home on many platforms to ensure it is seen by as many potential buyers as possible.
STEP
5
7
THE CLOSE
The buyers will perform a final inspection to verify property condition. Once the closing documents are signed and the buyer's final funds are received, the deed is recorded with the County Recorder's Office and escrow is officially closed.
STEP
6
STEP
7
6
THE NEGOTIATION
Your agent will help you negotiate buyer offers to purchase as well as any requests for repairs and/or credits during the inspection period.
STEP
8
8
THE MOVE
Time to celebrate the sale of your home!
Ensure your home remains clean, staged and landscaped throughout the process. You want your home to look its absolute best from the professional photo shoot through close of escrow.
WHAT AFFECTS PRICE?
LOCATION
Homes in more desirable neighborhoods, homes closer to
shopping and entertainment, or homes that come with additional community amenities, command higher prices.
CONDITION
Homes in the best condition with the most up to date amenities bring a higher price than a dated home or one with standard amenities.
MARKET
The performance of the market has an impact on pricing - such as current home inventory and interest rates.
TERMS
Your terms can affect how your home is priced. How soon you can move, whether or not you will make repairs, if you're offering a home warranty, and more can make a difference.
WHAT DOES NOT AFFECT PRICE?
COST
What you paid for your home makes no difference.
PROCEEDS
How much you need to net from the sale makes no difference.
COLLATERAL
OPINION
How much you owe on your property makes no difference.
What you or anyone else thinks it’s worth makes no difference.
BENEFITS FOR PROPER
PRICING
DRAWBACK OF
OVERPRICING
FASTER SALE
When your home is priced correctly, you will succeed in targeting the correct buyer.
REDUCES ACTIVITY
Fewer buyers will want to see an overpriced home.
LESS INCONVENIENCE
Properly priced homes are on the market for less time, meaning fewer showing
disruptions.
INCREASED AGENT EXPOSURE
Agents are excited to show properly priced homes.
REDUCES BUYERS
Overpriced homes represent an additional hurdle to buyers.
AFFECTS PERCEIVED VALUE
Buyers will expect more from your home than it offers.
INCREASED PROSPECT EXPOSURE
Your home will see more buyers in the correct price range.
HELPS COMPETITION
Overpriced homes make other homes look like better deals.
HIGHER OFFERS
More interest creates more offers and bidding wars.
PRESENTS APPRAISAL HURDLES
Overpriced homes may exceed appraised value and could ruin a deal.
YOUR HOME HAS ITS OWN UNIQUE STORY
Today’s property buyers are armed with more information than ever. They tell their agents which properties they want to see. They have already rejected listings with too few or poor quality photos. It is absolutely vital that your online listing has high-impact photos, videos, and tours to make a lasting first impression that will motivate buyers to come see your property for themselves. This could include:
Photography
Photo Editing
Staging and Repair
Virtual Tours
PROFESSIONAL
PHOTOGRAPHY AND
LIFESTYLE VIDEO
Today, 95% of homebuyers begin their search online. That means you only have one chance to make a great first impression, and the photographs in your listing will matter.
The quality of the photographs people see online may be the most important factor in how well you promote your home.
Professional photos will help sell your listing quicker, for more money, and attract more buyers.
Our real estate photographers know how to capture your house in the best
lighting and take the photo from just the right angle to show off the best features.
EYE CANDY
STAGING YOUR
HOME TO SELL
Every seller is competing for the right buyer. Staging is a strategic marketing tool designed to show a property in its best possible light. Often it just takes an
outsider’s look to rearrange the items you have to make the space pop!
ADVANTAGES TO PROPER
STAGING
Increases the likelihood of a higher
sales price
Gives the impression of a well maintained home
Gives a favorable first impression
Helps justify the asking price
Makes the home seem larger
Gives every room a purpose
Helps buyers see themselves in the home
Puts your home above the competition
Creates a “must-see” home through
photography
Gives you a head start on packing
INNOVATIVE
DIGITAL
MARKETING
We have the resources to create high-traffic ads. We post more often, and perform the extra steps that ensure your listing comes up fast and to the right demographic.
To reach the 98% of buyers who search online, we market every property in four key places:
1.
Brokerage
Websites
Our technology allows us to showcase your property on all major brokerage websites like Redfin, KW.com, Sothebys.com, Century21.com, Better Homes and Gardens, ReMax.com and more.
2.
Search Engine Optimization
Google. Bing. Yahoo. Nobody knows search engines better! Most international buyers and high-priced sales come through local keyword search. We are experts in both organic and paid results.
3.
Listing
Portals
4.
Social
Media
We showcase your property on popular sites like Zillow, Trulia, Realtor.com, and 350+ additional real estate search sites. We want to make sure your property is showing up wherever buyers may be searching.
Facebook, Twitter, Instagram, YouTube, and Pinterest. We market your property through the most popular social networks, through paid posts, and our already existing large audience. We will also provide you with great marketing tools to share your property with your own social media world.
BENEFITS OF AN OPEN HOUSE
An Open House is a great way to show off your home to a wide pool of potential buyers. Here are top reasons why an Open House is an important marketing vehicle when selling your home.
SET YOUR HOUSE APART
While a picture is worth a thousand words, nothing beats seeing a home in person. Open houses give you the opportunity to show your home at its best.
REDUCE MARKETING COSTS AND TIME
More eyes on your home in a short duration of time will often mean a faster sale. An open house allows you to skip weeks of individual showings and enjoy the benefits of a one-day affair that optimizes the audience.
SHARE ADDED EXTRAS
Buyers are usually interested in learning about neighborhood amenities as much as the house itself. The look and feel of your home's community often clinches the deal for many a buyer.
SOCIAL SITUATIONS EASE TENSION
With multiple prospective buyers in your home at one time, lookers feel less self-conscious. Your agent can casually chat with visitors and their agents, offering casual tours in a low-key environment.
IMMEDIATE MARKET FEEDBACK
Provides real estate professionals a chance to collect important data and contact information so they can stay in touch with prospective buyers. It's also a great way to gather feedback on your home. What do people like about it? What potentially quick fixes can be made to problem areas?
REAL ESTATE COMMISSION
EXPLAINED
Whether you’re buying or selling a home, you are likely to work with a real estate agent. It’s important to understand the fees associated with real estate services and who pays what.
Who you hire to represent and market your home
is the most important decision you can make with the financial future as it relates to your home sale. The
experience of your listing agent will directly affect the ability for your home to successfully close. The more experienced the listing agent, the better chance you have of selling your home for more - so the commission amount is actually paid for with the higher sales price. And, the good news is that the real estate commission is only paid when your home is fully sold and closed.
It may seem like taking a real estate agent out of the equation may cut your costs and save you money, but the real estate agent is vital to the process to facilitate the negotiations, manage the paperwork, and maximize chances for sale of the house through staging, professional photography, virtual tours, and other marketing activities.
When a real estate agent represents a buyer, that buyer has the best possible chance of finding a house the buyer will absolutely love based on their needs. It increases the chance of a successful sale. Likewise, when a real estate agent represents a seller, that ensures the seller’s best interests are met, top dollar received for the home, and all requirements are upheld under real estate law without a hitch. You need a representative that can ensure the process is fast, smooth, and easy.
To understand commission further, as your
listing agent, I pay for all of your advertising and marketing expenses. We offer a competitive commission to the buyer agents. The amount is split between your listing agent and the buyer's agent. The listing agent and the buyer's agent then pay a portion of their received commission to each of their respective real estate companies to pay for company expenses.
CLOSING COSTS:
WHO PAYS THAT?
Closing costs are various fees charged by the lender, the title company, real estate agents, and other service providers in order to complete a real estate transaction and are paid through escrow. Which party pays for specific closing costs can be negotiable between the buyer and seller.
THE BUYER CUSTOMARILY PAYS:
THE SELLER CUSTOMARILY PAYS:
Title insurance premiums
Escrow fee
Document preparation (if applicable)
Notary fees
Recording charges for all documents in buyers' names
Tax proration (from date of acquisition)
All new loan charges (except those required by lender for seller to pay)
Appraisal fee
Interest on new loan from date of finding to 30 days prior to first payment date
Assumption/change of record fees for takeover of existing loan
Beneficiary statement fee for assumption of existing loan
Prorated HOA dues, if applicable
Inspection fees (roof, pool, property inspection, pest, geological, etc.)
Home warranty (according to contract)
City transfer tax (according to contract)
Fire insurance premium for first year
Real estate commission
Document preparation for deed
Documentary transfer tax
Payoff of all loans against property
Interest accrued on loans being paid off, reconveyance fees, and repayment penalties
Home warranty (if specified in contract)
Any judgment or tax liens against seller
Property tax proration
Prorated HOA dues, if applicable
HOA fee for providing all updated homeowner's documents, if applicable
Bonds or assessments
Delinquent taxes
Notary and recording fees
Third party Natural Hazard Disclosure Statement and California Tax Disclosure Report
Pre-sale inspection fees
Negotiated credits to buyer, if any
Negotiated repairs, if any
Darrel & Sandra
Gomez
DARREL GOMEZ
909-489-3565
Darrel@g5realtygroup.com
DRE Lic No. 01729818
SANDRA GOMEZ
Hablo Espanol
909-638-40615 Sandra@g5realtygroup.com DRE Lic No. 01931472
Broker DRE Lic No. 01527033
Combined 40 years of real estate experience and formal educational backgrounds in Business, Finance & Real Estate Law, we bring you the consummate professional experience. We are thrilled to offer you our fresh approach to real estate. With total dedication to customer service, we handle every last detail of each transaction with meticulous expertise, focusing on the individual needs of each of your clients. We have the knowledge and experience to navigate through high conflict and complex situations.
We're here to support you each step of the way.
EXPERIENCE
40
15
Years selling and buying real estate
Yearly average transactions
9483 Haven Ave, Ste 100 | Rancho Cucamonga, CA 91730